Product Research

In the scope of product research, carried out by BİNOM Research and Consultancy Services

  • Obtaining information for the ideas defining how the product’s name, package and taste should be, in order to meet target consumer audience’s expectations,

  • Comparison of the product with another competitor product of the same branch for the pros and cons of the product against the other product,

  • Learning the product usage habits of the consumers,

  • Learning the need for a new or developed product and consumers’ motives,

  • Understanding the expectations to the show notions and uncovered expectations about the product,

  • Enabling for evaluation and developing alternative concepts,

  • Making proper changes for the development of the notion,

  • Taking suggestions and expectations for the development fields of product specifications, are provided.

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