Product Research
In the scope of product research, carried out by BİNOM Research and Consultancy Services
Obtaining information for the ideas defining how the product’s name, package and taste should be, in order to meet target consumer audience’s expectations,
Comparison of the product with another competitor product of the same branch for the pros and cons of the product against the other product,
Learning the product usage habits of the consumers,
Learning the need for a new or developed product and consumers’ motives,
Understanding the expectations to the show notions and uncovered expectations about the product,
Enabling for evaluation and developing alternative concepts,
Making proper changes for the development of the notion,
Taking suggestions and expectations for the development fields of product specifications, are provided.
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